Build Your Own Website or Blog with Ease Using WordPress
By Steven Obenour
Have you ever thought about creating your own website or blog to promote your career or small business? It is easier than ever today with the availability of high quality, easy to use, free open source software like WordPress, and is an excellent use for a Greenshare recycled computer.
Uses for a Website or Blog
Although websites like CareerBuilder, Monster, and LinkedIn are great resources for jobseekers, a website is a fantastic way to stand out from the crowd and really get noticed in 2013 and beyond. And, it is almost mandatory for promoting any small business endeavor.
A website or blog gives potential employers or customers a way to get to know you and even see examples of your work and personal recommendations above and beyond what can be placed on a resume. And, a custom domain name or URL will can set you apart from the competition.
With more employers searching the web for information on candidates these days it is important to take control of what the public sees. A website can bring contacts and inquiries from recruiters and employers you did not even apply with. I earned two awesome employment contracts in the past two years from people who first found me on LinkedIn and then visited my websites.
Basic Website Design
Simple minimalist website layouts are fine for most people. Make sure your pages and resume are “keyword” rich. Five to seven pages are best for WordPress websites and blogs.
Make the website easily searchable by using domain, sub-domain and URL names that will attract people. It is also distinctive to use your real name in the URL address.
Cost and Site Hosting
WordPress.com offers free website hosting for simple blogs. It is funded with advertisements, but you do not get to pick the advertisers which may be an issue for some people. I wound up with one of those embarrassing dating website pop up ads at one of my free blogs once, but I was able to put a stop to it.
WordPress.org offers free software installs for most paid webhosting services, and there are no advertisements. A basic website through a hosting service like Godaddy.com runs about $5 to $6 a month for entry level services. There are plenty of other hosting services available these days, and it pays to shop around. They offer frequent sales and discounts too like 40% off sales. And, a long term payment for say 5 years might bring the cost down to around $3 a month.
Help with Building the Site
Advanced programming skills are no longer mandatory these days for basic website construction. The advent of modern content management systems (CMS) has made basic website construction similar to using any other modern computer program like Word, Excel, PowerPoint, or a PC’s operating system.
I am making use of low cost Kindle books from Amazon.com to learn how to build my own websites. They cost between 99 cents and 4 dollars, and offer a wealth of information in an easy to read format. If you don’t own a Kindle, Amazon offers a free download software install so you can read Kindle books on your computer.
There are also free video training lessons on the web. Just Google “free WordPress training.”
Kindle Books at Amazon
The following Kindle book is great for first time users and is a very quick read for those building a simple blog or resume website. “30 Minutes to a Word Press Website Eric Allyn”.
The following Kindle book goes into some of the advanced features for more sophisticated websites. “WordPress Domination in 7 Days Lambert Klein”.
It doesn’t stop with a WordPress install. There are many WordPress website “plug-ins” to do all sorts of neat things, and many are free or donation based “shareware”. The following Kindle book is an excellent resource for locating the extra software installs you will need to set-up and manage your own full blown WordPress website. “WordPress Most Potent Themes and Plugins, 60 Reviews, Lambert Klein”.
SEO (Search Engine Optimization) Tips
SEO (Search Engine Optimization) is mandatory if you want people to find your website. I am still learning the ropes on this subject. Fortunately, the process is highly automated these days with wonderful programs like WordPress SEO by Yoast and others. I am in the process of reading two more Kindle books on this subject and hope to report my findings in my next blog post.
Building your own website cannot guarantee success, but it might make a huge difference in a highly competitive market. Link to your website in your resume, LinkedIn, Twitter, and Facebook profiles and be sure to include it in your email signature and blog post footers. Two years ago I never dreamed about having my own website, and had no idea how easy it can be to set one up. I hope found this information useful, and I wish your success in all your endeavors.
By Steven Obenour
Filed under: Tech Talk